Privacy Policy
Effective Date: March 22, 2025
Last Updated: March 22, 2025
Welcome to LIGHT. Your privacy is important to us. This Privacy Policy aims to inform you about how we collect, use, disclose, and protect your personal information when you use our Site and purchase our products (items, clothing, gadgets). Please read this Privacy Policy carefully. By using our Site, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information:
Personally Identifiable Information (PII):
- First and last name
- Email address
- Mailing address (billing and shipping)
- Phone number
- Username and password (for account registration)
- Demographic data (age, gender, preferences, etc., if voluntarily provided)
Financial Information:
- Payment data (e.g., credit/debit card number, PayPal account details). Note: Payment-sensitive data is typically handled directly by our payment service providers and is not stored on our servers. However, we may receive confirmation of payment and transaction details.
Order Information:
- Purchase history
- Products added to the cart
- Shipping preferences
- Special order notes
Browsing and Device Information:
- IP address
- Browser type and operating system
- Pages visited on our Site
- Time spent on pages
- Server log data
- Information collected via cookies, web beacons, and similar technologies (see "Cookies and Tracking Technologies" section below).
Communications with Us:
- Content of your communications with our customer service (email, chat, phone, contact forms)
- Product feedback and reviews
2. How We Use Your Information
We use the information collected for the following purposes:
Provide and Manage Services:
- Process and complete your orders, including shipping and delivery.
- Manage your user account on the Site.
- Provide customer support and respond to your inquiries.
- Personalize your experience on the Site and present you with content and offers that may interest you.
Improve Our Site and Services:
- Analyze Site usage to improve functionality and design.
- Conduct market research and analysis to better understand customer preferences.
- Develop new products and services.
Marketing and Communications:
- Send you marketing communications, newsletters, special offers, and promotions, only if you have provided your consent (where required by law). You may withdraw your consent at any time (see "Your Rights" section).
- Send you service and administrative communications (e.g., updates to the Privacy Policy, order confirmations, shipping information).
Security and Fraud Prevention:
- Protect the Site and our users from fraudulent and unauthorized activities.
- Detect, investigate, and prevent security breaches and potential fraud.
Legal Obligations:
- Fulfill legal, regulatory, and administrative obligations.
- Respond to government authority requests.
3. How We Share Your Information
We may share your personal information with the following categories of recipients:
Service Providers:
- Shipping and logistics companies for product delivery.
- Payment service providers for payment processing.
- Hosting and Site maintenance service providers.
- Marketing and advertising service providers (e.g., email marketing platforms, social media, web analytics).
- Customer support service providers.
Business Partners:
- Partners who collaborate with us to offer certain products or services. In such cases, we will inform you beforehand about data sharing and provide an option to deny consent, if applicable.
Legal Authorities:
- If required by law or by a court order, we may be obligated to disclose your information to the appropriate authorities.
- We may also disclose your information to protect our rights, property, or the safety of our users and the public.
Business Transfers:
- In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring party or third parties involved in the transaction. We will inform you and give you the opportunity to exercise your rights regarding your data.
4. Cookies and Tracking Technologies
Our Site uses cookies, web beacons, and similar tracking technologies to collect information about your browsing activity and enhance your user experience. These technologies may be used for:
- Essential Cookies: Necessary for the operation of the Site.
- Functionality Cookies: Remember your preferences and customize your experience.
- Performance and Analytics Cookies: Collect anonymous information about how you use the Site to improve its performance and better understand user behavior. We use third-party analytics services like Google Analytics.
- Marketing and Advertising Cookies: Used to track your browsing activity across different websites and show you personalized ads based on your interests. We may use third-party cookies for online behavioral advertising.
Cookie Management:
You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies or to be notified when cookies are set. Please note that disabling cookies may impact some features of the Site.
For more information on cookies and how to manage them, you can visit websites like [www.allaboutcookies.org](http://www.allaboutcookies.org).
For third-party cookies used for behavioral advertising, you may have the option to opt-out via online advertising preference management platforms, such as [www.youronlinechoices.com](http://www.youronlinechoices.com) (for Europe).
5. Legal Basis for Processing
The processing of your personal data is based on one or more of the following legal grounds, depending on the purpose of processing:
- Consent: In some cases, we process your personal data with your explicit consent. You have the right to withdraw your consent at any time.
- Contract Performance: Processing your data is necessary for the performance of a contract with you.
- Legal Obligations: Processing is necessary for compliance with a legal obligation to which we are subject.
- Legitimate Interest: Processing is necessary for pursuing our legitimate interest, provided that our interests do not override your rights and freedoms.
6. International Data Transfers
The information we collect may be transferred and processed in countries outside your country of residence, which may have different data protection laws. In such cases, we will take appropriate measures to ensure your personal data is protected in accordance with this Privacy Policy and applicable laws, such as using standard contractual clauses approved by the European Commission or other equivalent protective measures.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, misuse, disclosure, alteration, or destruction. These measures include:
- Data encryption during transmission.
- Use of secure servers and firewalls.
- Access controls to personal data.
- Regular security system updates.
- Employee training on data protection practices.
While we make every effort to secure your data, it's important to note that no transmission of data over the Internet or electronic storage system is completely secure. Therefore, we cannot guarantee the absolute security of your information.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine the retention period include:
- Duration of the contractual relationship with you.
- Legal retention obligations.
- Legitimate business interests.
- Applicable statute of limitations for legal claims.
Once the retention period expires, we will securely delete or anonymize your personal information.
9. Your Rights
Under applicable data protection laws, you have the following rights regarding your personal data:
- Right of Access: You have the right to obtain confirmation that your personal data is being processed, and if so, to access your personal data and obtain information about its processing.
- Right to Rectification: You have the right to request the rectification of inaccurate personal data and the completion of incomplete personal data.
- Right to Erasure (Right to be Forgotten): In certain circumstances, you have the right to request the deletion of your personal data.
- Right to Restriction of Processing: In certain circumstances, you have the right to request the restriction of the processing of your personal data.
- Right to Data Portability: If the processing is based on consent or a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another data controller.
- Right to Object: You have the right to object to the processing of your personal data in certain circumstances.
- Right to Withdraw Consent: If the processing is based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
- Right to Lodge a Complaint with the Supervisory Authority: You have the right to lodge a complaint with a competent supervisory authority if you believe that the processing of your personal data violates applicable laws.
Exercising Your Rights:
To exercise your rights, please contact us using the contact details provided in the "Contact" section below. We may ask you to verify your identity before responding to your request. We will respond to your request in accordance with applicable laws.
10. Children's Privacy
Our Site is not intended for children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verifiable parental consent, we will take steps to delete such information from our records as quickly as possible. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our data processing practices, legal or regulatory changes, or other factors. We will post the updated version of the Privacy Policy on our Site with the date of the last update. We encourage you to review this Privacy Policy regularly to stay informed about our privacy practices. In case of substantial changes to this Privacy Policy that significantly affect your rights, we will inform you more prominently.
12. Contact Us
If you have any questions, comments, or complaints regarding this Privacy Policy or our privacy practices, please contact us at:
light.faith3712@gmail.com